You want to make sure that you are asking your visitors for their email address at the right time and in the right way. The only way to do that is to test it and see what works, then follow the data. Pop-ups and landing pages are the perfect places to do A/B testing to see how slight changes in wording, placement, and timing affect your conversion rates.
- Test the timing of the pop-up
Pop-ups can be timed to pop-up following certain actions, or after a visitor has scrolled down a page a certain amount. You want to time your pop-up for when someone is the most interested. Test out a few variations to see what works best.
- Test the location of the pop-up
Where the pop-up is located on the page can have a huge effect on conversion. We've found that placing the pop-up further down the page, which gives the visitor time to read and really understand the value of what you're providing, works best.
- Test where the Call to Action is on the landing page
Just like a pop-up, where the Call to Action is located on the landing page can have a huge effect on conversion. Test out a few variations to see which location works best.
- Test the headlines and copy
How we talk about ourselves and our offering can have a huge effect. Testing out multiple iterations of the headline and copy can help you determine what works best.
- Test different Calls to Action
One call to action may be way more effective than another, even when everything else is the same. Try testing out at least 2 versions of the Call to Action to see if one drives more conversion.